Marketing, Wellness, and Biopolitics

Marketing isn’t just about selling products—it shapes how we think, act, and live. In areas like pharmaceuticals, wellness, fitness, and mindfulness, marketing influences our habits, body image, and health decisions. Social media plays a big role, guiding our choices and creating norms about how we should look and feel.

Pros:

Encourages healthier lifestyles and self-care.
Informs people about new products, treatments, and fitness trends.
Creates communities around wellness and mindfulness.

Cons:

Can create pressure to constantly improve body and mind.
Promotes consumerism disguised as self-improvement.
Shapes social expectations and norms in subtle ways, influencing behavior without awareness.

Marketing shows that our daily choices are influenced by culture, health, and social expectations. It’s powerful, but it’s important to stay aware of how it shapes us.